Wednesday, November 14, 2007

Epitaph Of The Old Nuffnang

Epitaph of the old Nuffnang

I believe I have recently touched some raw nerves and must in the law of moderation cease for a short time those painful experiences on the incumbent, only for a short time, and speak on other topics. It is wise to be balanced in all approaches to life, not for the sake of balance but for the duration in this long flight which we call a better exposure.

I have sought to understand Nuffnang’s imperatives from all different lengths of view: from the shortest to the longest.

However, I am more often left more unconvinced than when I start the thinking process. How can the many things in Nuffnang not be questioned and accept the reasons of them? I will leave it to the community to decide what is acceptable and what is not. The payout in allowing this process is the maturity of the community, which is a desirable goal.

Mister Timothy Tiah once said “we need the long tail of bloggers to bring blog advertising to a whole new level” and the incumbent now must learn to walk his talk too! The incumbent must learn to walk and walk it well reasonably!

Many months has passed since the launch of Nuffnang. Let us not be afraid to question the foundation of Nuffnang. Is Nuffang built on a mountain of scam? Is the Nuffnang we supported built on crashing demands of bloggers? Where do they go from here? I was pro-Nuffnang. I was pro-nuffnang. I believe bloggers will fuse new tenacity into our spirit of community. However is not the current group of bloggers very loyal? IS not the community trying to support Nuffnang? Are they not trying to tell bloggers they can give advertisements for 20 visits? Are they compensating bloggers for any words promised excessively without regard to community consequences? Are they now not amending their TOS without due consideration to the opinions of bloggers and the community? The plethora of excuses for their failure to deliver promises comes with it myriad reasons against it, and the whole community to moderate it. Let us carefully consider the many problems found within the company. There will be trade offs. This is a gigantic balance at play here; missing the important component on the right side of the scale will mean miseries for thousands of people. I do not advocate discussion ad infinitum; I advocate discussion in reasonableness and allowing periodic assessments of its effects.

No one makes mistakes like the way a decision maker must. However to presume mistakes in business as dirty linens that need the hiding is unnecessary and ill-conceived.

A clever seller will understand buyers need to know and feel that they are getting bargain once in a while, at least. A happy buyer will be frequent patron that is good business practice. Gifts that are perceived to have it doubled back are not clever. It is in fact foolish! A clever seller must possess the ability to sell something not only satisfies the customers but also the friends of customers! How they yoke their bloggers will be consistent to how the bloggers speak of them. The manner with which they treat us will be the manner with which we will respond to them when they need us.

In many ways, the expectation is higher; Nuffnang must endear while selling their product. The only way to endear and sell is not to be seen betraying the whole community! This, Nuffnang has not met the standard. They have not been honest in their shortcomings. They have not abided by the critical promises made. They did not provide advertisements to blogs with 20 visits while telling the entire community they had innovated a system for it. They have not given the common a satisfactory explanation of non delivery of the fruits to their method of attracting bloggers to sign up with them. Everyone knows of what they did. They just want thm to come out and say sorry, we cannot deliver. It is not fair to practice non-delivery of promise while at the same time accumulating wealth with celebrity bloggers while the rest of the community are still holding on to the blue logo, providing free advertisement for the company.

Do you, Nuffnang, now promise the same faith?

I will leave it to the incumbent to respond in their time. These are not question from me merely because I asked it! I merely crystallized the vague and existing distrust to the promises of Nuffnang. It I had crystallized it and become criminal, then they Nuffnang had become the criminal of the community!

In the perpetual transactions between Nuffnang and the community, some have considered it exclusively one sided, many will see it as mutually dependent. The time where Nuffnang held the torch of truth is no longer. The time has come for Nuffnang to treat the hwole body populace as unsatisfied customers.

In the age of internet one true unsatisfied customer is no longer weak; can you imagine a whole host of them? Conversely, if you have done it right, the internet will lap your good name like no others! This is the fact. This is the reality. Any good seller that understands the dynamics of selling something will adjust to it and prosper.

Have a nice day.


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Quotes

To accuse this site of being the cause of Nuffnang's corporate behaviour is like the proverbial shooting of the messenger (of bad news)- Harry

No amount of media coverage or publicity can cover up for the lack of deliverance, in my blog at least. If any more friends (especially those with unique visits lesser than mine) ask me about Nuffnang, two words - FORGET IT! - Endoh

Maybe the person concern should reflect more on itself- Claudia

I got an ad this week! Can I boost earnings by asking more friends/visitors to visit my blog? According to Nuffnangs faq, What you earn depends on the number of Average Unique visitors you received in the week before your ad campaign is served. So by the time you know you got an ad coming, its too late to boost the stats. So play hard on your blog every week, not only on the week ads are served. That should keep you on your toes! - Anonymous

If a blog has lower traffic, we cannot ask the advertiser to pay fortunes for it. They pay based on how much traffic a blog gets.- Boss Stewie

... my latest Nuffnang Nike ad only garnered me.....$1.70 PUI!!!! Not even enough for Laurens daily allowance.- Honeymeow

An envelope also doesnt cost 20 cents, where do you buy your envelopes? If you want to charge $1.00, dont tell people its because of this and that, just charge it against their earnings. No one, except you, know how much they are making anyway. So why make the charge visible and risk the ire of the community? Consider that so many of the bloggers carrying your banner are giving you FREE advertising and at the same time giving you the means in which to make a living (without them you have nothing). - Entrepreneur | October 7th, 2007 at 8:28 pm

Labour includes time taken to print out the letter, verify the amount, pack it, and send it off. Labour is more or less subsidised and free in this instance. - Boss Ming

Whilst my peers are making money in comfy jobs in banks or consultancy firms, I have to rely on my family to support my mobile phone bill. Taking an allowance at the age of 24 is not exactly my cup of tea. - Boss Ming

In addition to this there is the postage fee, which by 1st local is 25 cents each (for a stamp). The envelope costs 20 cents each. This brings it up to 95 cents, which means 5 cents for the paper, ink and labour. - Boss Ming

Ive been hosting a Nuffnang banner on my blogs for almost 6 month. Until now I only earn RM1.40 from Firefly Skyscraper 2 which being displayed on my blogs from 01 Jul 2007 - 07 Jul 2007. I really don’t know why Nuffnang can’t gives me the good earning eventhough my blogs traffic is good enough - Anonymous

I also had quite a shock discovery in the past. I ran Nuffnang & Advertlets around the same time, interchanging their banner positions for experiment. 1 month later, while advertlets was earning RM100 (i did not do review for them), Nuffnang gave me only 20 cents! What a mystery. It still has not solved until today. Ppl say I didn’t earn much from nuffnang because of the low traffic but I doubt so. - Zul

With so many thousands(up to 10,000) of blogs *as claimed*, only a hundred or less blogs are selected to advertise. Where do the rest fit in? Nowhere. And so for 80-100% of the time, the remaining thousands run free advertisements for Nuffnang that screams at the eye 'I Serve Nuffnang Ads'. The waiting time is ridiculous and eventually if any, there is not enough Ads to get a Pay Cheque Out because of the minimum sum of $50 to withdraw plus the deduction of $1 for Administrative fee. - Molemole

Have you ever attended any Blog Parties organised by Nuffnang and got to meet other bloggers? Then again... most events (if any) are reserved for people 'closer' to Nuffnang's Co-owner aka Ming. You can almost guess who they are from the Feature Bloggers in the Web. They almost always appear at all Events and huddle together in one group that is almost impossible to penetrate or if you do, meet the hostile glare that says - we're in the middle of our own conversation and you're not welcomed, and you are made to look awkwardly out of place.- MoleMole

I have been using Nuffnang as part of my online monetization tools on one my high traffic blogs for quiet some time now and I am not at all happy with it! :-( I can’t believe that I only earned a pathetic Malaysian 0.30 cents from it. It is utterly ridiculous! I even made more money from Advertlets! I made the decision to totally remove my Nuffnang ads from my high traffic blog a few days back. -Homebis

Congrats on hitting 4k members. Having more members does push your operational cost up. But at the same time, the profits should be increasing at the same rate-if not higher. So if Nuffnang is able to increase their profits the same rate as their membership, then there shouldn't be any problems already. Right? But if Nuffnang is unable to increase their profits at the same rate as their membership, then I think even the $1 transaction fee isnt going to help the company in the long run. Is having more members pulling the company down? - Anonymous

Ming, if you have not get paid from advertisers, then will you return back us $1 when you finally get paid? - Sharon

Boasting about how much advertising they have to bloggers isnt exactly the right mentality to have. No matter how much advertisers you have, are of no meaning to blogger if they arent getting the adverts. Maybe applicable to high end blogs but please be sensitive to lower end. - Bupa

Please stay humble and not telling bloggers you have so much advertisers, if you really really have so much advertisers, then give us some advertisement!! - Cheeze

Ming - We have decided not to comment on the $1 issue, primarily because we feel it will divide the blogosphere and fan the flames of controversy.

Coward -Then why are you commenting here since you said your company decided not to comment on this issue? I see you commenting at several other blogs too. It seems to me that you are only commenting on your supporters blog and not your critics. Weird move I must say.

Timothy - Our clients welcomed us through the door and today we run campaigns for Maxis, DiGi, Honda, Nokia, Nestle, Uniliver, HUGO, Air Asia... you name it.

Coward -Tim, please stay humble, dont let these few adverts get into your head. You havent achieve nothing with these advertisers though i must say they are big companies. You should look at how those tail end bloggers are not benefitting from you doesnt matter you can attract the biggest company in the world

What is Nuffnangs stand? Are low traffic bloggers not worthy of any ads? If that is the case, why the 20 unique visitors limit? Why not raise it to 1000 unique visitors? The reason why this whole issue blow up to this scale is because nobody from Nuffnang came out to address the concern raised by the small time bloggers. Are small time bloggers not worthy a respond from Nuffnang? Is Nuffnang only for celebrity bloggers? Wait… I might not get a respond for this question too. After all, my daily traffic is too low.-Decay

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