Tuesday, November 13, 2007

Twelfth Quintessential Question

Why does Nuffnang insist on 20 unique visits?

Why did Nuffnang’s registration be based on a minimum 20 unique visits knowing that in due course 20 unique visits will not be selected by advertisers due to inferior exposure? I have always doubted the intention of that prerequisite. Are those blogs going to get advertisements?

They released information about the business model and proclaim to have innovated a system that could give advertisements to blogs as long they achieved 20 unique counters. Proof

Did their business model have a solid system in providing? How did they? Given the fact that their business model evolve around advertisers predominantly selecting where they want their advertisement to go, from a business perspective, it should not come as intellectual surprise that the system they proclaim to have will fail as a means to allow advertiser to exercise that right.

I do not believe Nuffnang does not know the idea they are selling will create dissatisfaction in the community which could lead to a dilemma. What happened? What is so reckless is not what it was not noted, but rather after almost 10 months, no one in Nuffnang called their business model spade!

A whole community of bloggers deceived!

Why? There is something really wrong here.

Even google lets you register if you have lesser than 20 counters! Why then imposing a 20 counters on a registration? If they had known in the beginning blogs with 20 counters would not get the advertisements, why are they operating their subscription service at a limit of 20 counters? Is there something peculiar about their actual business model that is not distinctly similar to the hundreds we have on the market already? Why not remove the 20 counters limit and let any blog to register for the service too if 20 are not going to serve advertisements?

I do not believe it is due to ignorance, it is something I do not understand?

There are already widespread allegation of the company being a scammer, why has the allegation being ignored even till today? A few weeks could have made the essential difference between the doable and the impossible! I do not believe that the disatisfaction was not predicted even earlier! Nuffnang operated a system with that business model, as early as February, when they were launched!

"Blogs with small-medium sized traffic were neglected and for good economic reasons as well (they were just too small on their own to command any advertiser dollar). That however, was something both Ming and I were not willing to accept. We envisioned a website that could offer a piece of the action to as many bloggers as we can, even those that have as low as 20 unique visits a day. Attempting to cover these smaller blogs proved risky but we innovated and built a system that would solve the problems surrounding such an action. " Direct from the mouth of the founder!

The owners are not only astute, they are savvy! So ignorance is out!

The owners have been an astute businessman since when? Celebrity blogs were getting good advertisements, partly at least, why then are blogs with 20 counters not having? They could not have been ignorant! Were they?

Or was the reason simply because they cannot serve advertisements on all blogs doesn’t matter they have 20 or 200 counters? One side had to give, which side do you think they chose? However the owners played it, it is only so much advertiser. It is the advertisers that help the company to make money. The only difference is you have celebrity bloggers and non-celebrity bloggers. One end is high traffic and the other end is low traffic. How does having 20 counters in your blog means you can make money from Nuffnang for sure? Isn’t that what they sold you in the first place?

The twelfth quintessential question for your representative: Did Nuffnang know that the business model they sold to the public would never be sufficient in providing for all blogs with 20 counters? Why was it still been sold to the community and to release statements that their operation is made to provide for blogs with 20 counters?


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Quotes

To accuse this site of being the cause of Nuffnang's corporate behaviour is like the proverbial shooting of the messenger (of bad news)- Harry

No amount of media coverage or publicity can cover up for the lack of deliverance, in my blog at least. If any more friends (especially those with unique visits lesser than mine) ask me about Nuffnang, two words - FORGET IT! - Endoh

Maybe the person concern should reflect more on itself- Claudia

I got an ad this week! Can I boost earnings by asking more friends/visitors to visit my blog? According to Nuffnangs faq, What you earn depends on the number of Average Unique visitors you received in the week before your ad campaign is served. So by the time you know you got an ad coming, its too late to boost the stats. So play hard on your blog every week, not only on the week ads are served. That should keep you on your toes! - Anonymous

If a blog has lower traffic, we cannot ask the advertiser to pay fortunes for it. They pay based on how much traffic a blog gets.- Boss Stewie

... my latest Nuffnang Nike ad only garnered me.....$1.70 PUI!!!! Not even enough for Laurens daily allowance.- Honeymeow

An envelope also doesnt cost 20 cents, where do you buy your envelopes? If you want to charge $1.00, dont tell people its because of this and that, just charge it against their earnings. No one, except you, know how much they are making anyway. So why make the charge visible and risk the ire of the community? Consider that so many of the bloggers carrying your banner are giving you FREE advertising and at the same time giving you the means in which to make a living (without them you have nothing). - Entrepreneur | October 7th, 2007 at 8:28 pm

Labour includes time taken to print out the letter, verify the amount, pack it, and send it off. Labour is more or less subsidised and free in this instance. - Boss Ming

Whilst my peers are making money in comfy jobs in banks or consultancy firms, I have to rely on my family to support my mobile phone bill. Taking an allowance at the age of 24 is not exactly my cup of tea. - Boss Ming

In addition to this there is the postage fee, which by 1st local is 25 cents each (for a stamp). The envelope costs 20 cents each. This brings it up to 95 cents, which means 5 cents for the paper, ink and labour. - Boss Ming

Ive been hosting a Nuffnang banner on my blogs for almost 6 month. Until now I only earn RM1.40 from Firefly Skyscraper 2 which being displayed on my blogs from 01 Jul 2007 - 07 Jul 2007. I really don’t know why Nuffnang can’t gives me the good earning eventhough my blogs traffic is good enough - Anonymous

I also had quite a shock discovery in the past. I ran Nuffnang & Advertlets around the same time, interchanging their banner positions for experiment. 1 month later, while advertlets was earning RM100 (i did not do review for them), Nuffnang gave me only 20 cents! What a mystery. It still has not solved until today. Ppl say I didn’t earn much from nuffnang because of the low traffic but I doubt so. - Zul

With so many thousands(up to 10,000) of blogs *as claimed*, only a hundred or less blogs are selected to advertise. Where do the rest fit in? Nowhere. And so for 80-100% of the time, the remaining thousands run free advertisements for Nuffnang that screams at the eye 'I Serve Nuffnang Ads'. The waiting time is ridiculous and eventually if any, there is not enough Ads to get a Pay Cheque Out because of the minimum sum of $50 to withdraw plus the deduction of $1 for Administrative fee. - Molemole

Have you ever attended any Blog Parties organised by Nuffnang and got to meet other bloggers? Then again... most events (if any) are reserved for people 'closer' to Nuffnang's Co-owner aka Ming. You can almost guess who they are from the Feature Bloggers in the Web. They almost always appear at all Events and huddle together in one group that is almost impossible to penetrate or if you do, meet the hostile glare that says - we're in the middle of our own conversation and you're not welcomed, and you are made to look awkwardly out of place.- MoleMole

I have been using Nuffnang as part of my online monetization tools on one my high traffic blogs for quiet some time now and I am not at all happy with it! :-( I can’t believe that I only earned a pathetic Malaysian 0.30 cents from it. It is utterly ridiculous! I even made more money from Advertlets! I made the decision to totally remove my Nuffnang ads from my high traffic blog a few days back. -Homebis

Congrats on hitting 4k members. Having more members does push your operational cost up. But at the same time, the profits should be increasing at the same rate-if not higher. So if Nuffnang is able to increase their profits the same rate as their membership, then there shouldn't be any problems already. Right? But if Nuffnang is unable to increase their profits at the same rate as their membership, then I think even the $1 transaction fee isnt going to help the company in the long run. Is having more members pulling the company down? - Anonymous

Ming, if you have not get paid from advertisers, then will you return back us $1 when you finally get paid? - Sharon

Boasting about how much advertising they have to bloggers isnt exactly the right mentality to have. No matter how much advertisers you have, are of no meaning to blogger if they arent getting the adverts. Maybe applicable to high end blogs but please be sensitive to lower end. - Bupa

Please stay humble and not telling bloggers you have so much advertisers, if you really really have so much advertisers, then give us some advertisement!! - Cheeze

Ming - We have decided not to comment on the $1 issue, primarily because we feel it will divide the blogosphere and fan the flames of controversy.

Coward -Then why are you commenting here since you said your company decided not to comment on this issue? I see you commenting at several other blogs too. It seems to me that you are only commenting on your supporters blog and not your critics. Weird move I must say.

Timothy - Our clients welcomed us through the door and today we run campaigns for Maxis, DiGi, Honda, Nokia, Nestle, Uniliver, HUGO, Air Asia... you name it.

Coward -Tim, please stay humble, dont let these few adverts get into your head. You havent achieve nothing with these advertisers though i must say they are big companies. You should look at how those tail end bloggers are not benefitting from you doesnt matter you can attract the biggest company in the world

What is Nuffnangs stand? Are low traffic bloggers not worthy of any ads? If that is the case, why the 20 unique visitors limit? Why not raise it to 1000 unique visitors? The reason why this whole issue blow up to this scale is because nobody from Nuffnang came out to address the concern raised by the small time bloggers. Are small time bloggers not worthy a respond from Nuffnang? Is Nuffnang only for celebrity bloggers? Wait… I might not get a respond for this question too. After all, my daily traffic is too low.-Decay

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