Friday, November 9, 2007

The Money In The Nuffnang Account

The money in the Nuffnang account - Whose is it?

Article Lifted From November 9, 2007 Ignorantsoup Opinion, Randomlicious Permalinks

Just a few days ago, I commented in a blog to say that I am disappointed that Nuffnang does not have this policy to give the money to someone who have decided to leave Nuffnang. The boss at Nuffnang says that he is working on a policy that allows one to use the “money” as “points” to win something. I do not think that policy is great. Someone commented that if they allow people to take 25 dollars out (instead of the usual 50), there will be no end to such requests.

My point is: Does arguing that there will be no end to such request justify not doing it? Just because people are going to withdraw money, does that mean you should not allow them to cash out when they cease to be members? There will be no end to customers complaints. Does that mean you as a company have to stop all customer feedback collection? This argument is flawed.

I have something to ask. The money that is there in your account with Nuffnang, to whom does it belong to? We can liken this as to a owner-agent-tenant situation. I have a house with an extra room (or space) and I let XXX company lease out my room to YYY tenant. YYY tenant pays XXX agent, who then pass me the money, after they take a slice of commission. Does this sound logical? In this case, we bloggers lease out space for advertisement. It may not worth plenty, but its worth something. We rent out our space for Nuffnang who links advertisements to us bloggers. In this instance, doesn’t the money in the account belong to us?

Now this question must be solved and answered. Its the key to everything. If the money is rightfully ours, why should we not be able to withdraw it out and spend it, no matter how little the sum is? Is it that money accumulated to $50 is considered our money, whilst money not accumulated to that amount is not? That is a wrong method of thinking. No matter how much the amount, it is ours and ours to keep. Nuffnang has already taken their slice of the pie.

Now that we have agreed that this sum of money is rightfully the blogger’s, then why should it be so that Nuffnang is keeping it, just because it hasn’t reached $50? Well, there could be policies for this and this is what I recommend:

1) Allow bloggers to cash out once they terminate their agreement with Nuffnang and stop the advertisement. This provides a relief to bloggers who are skeptical about Nuffnang and encourages others to try out their service.

2) Have a penalty system. Currently, if you reach $50 and want to cash out, Nuffnang takes $1 for postage and administration costs. Never mind that we wonder why the $1 is not in the slice of the pie that Nuffnang has already taken. Nuffnang can impose a fee of $5 for adminstration costs. Surely, it does not take that much time to write out a cheque? This acts also as a reward for people to continue serving Nuffnang ads till they reach $50 before they terminate their agreement. This also allows people who have less than $10 in the account to think twice before asking for the money, since the end sum is probably very little.

The main purpose of championing for this to be implemented is for those that have reached about $30 in their account. These people can enjoy the $25 that they get. They can buy a new cd or a new book and even pay for 1 year of domain name costs.

Instead of hoping that bloggers would one day rejoin Nuffnang to get their money back, Nuffnang should come out with ways to make it seem sensible to join Nuffnang. For Advertlets, people will continue to serve the ads because they see the money coming in day by day. Never mind that it takes a long time, we have time and we are willing because we see results.

Now, I wonder if Advertlets allow us to cash out before we reach the minimum withdrawal sum. Can Advertlets clarify on this? It will be a great PR strategy to announce their policy.

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